Atoma Media

Branding, AI Integration & Media Tool Development
003
2023
Marc P.
Designing a brand identity rooted in clarity and innovation while pioneering AI-driven strategies and tools, like atomaLuna, to revolutionize the distribution and analysis of financial news.

As part of the dynamic duo behind Atoma Media, a start-up media company specializing in financial news, my role encompassed a range of responsibilities, from logo creation and design work to spearheading ambitious AI-driven projects. ​

Logo and Design:

For Atoma Media, I took the lead in crafting a logo and visual identity that were both simple and representative of the company's mission. Drawing inspiration from established news outlet logos, I designed a logo that finds the perfect equilibrium between familiarity and innovation. The minimalist design and clean typography underline Atoma Media's commitment to providing clear, reliable, and accessible financial insights. Further to the logo design, I also handled all marketing materials, including banners and profile pictures, ensuring consistency and professional aesthetics across all brand representations.

AI Implementation Goals:

We set an ambitious agenda to leverage AI technology, particularly AutoGPT, for automating the recognition and handling of data from the internet.

Our goals included: Learning how to properly prompt AutoGPT and setting up an actual project inside of it, programming AutoGPT to independently recognize and save data from the internet, configuring AutoGPT to sort and categorize the saved data, integrating social media platforms, particularly Twitter, and our in-house website to post the curated data. ​

These steps laid the foundation for our broader goal: prioritizing the usage of AI to maximize media distribution, thereby taking Atoma Media's reach and impact to new heights. ​

atomaLuna:

An integral part of our project was the development of atomaLuna. This cutting-edge media tool is designed to assess the impact and efficacy of online news content. Utilizing advanced analytics and data-driven insights, atomaLuna empowers companies to evaluate the effectiveness of their news postings on the internet. It provides valuable intelligence on reach, engagement, and overall impact of the media presence, thereby driving informed decision-making and optimization of online strategies. ​ In summary, my work with Atoma Media is a testament to my multifaceted skillset, including logo and branding design, AI integration, and development of advanced media tools, that all drive toward our ultimate goal of revolutionizing the distribution and evaluation of financial news.

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